Public Relations

Everything you do or say is public relations.

Absolute Communications Group is one of the fastest growing Integrated Communications agencies in the UAE. With offices in Dubai and India, the agency focuses on ensuring a smooth and strategic flow of communication between its clients and their target audience.


At Absolute communications, we strive to provide targeted exposure through quality content and devised media strategies. Our aim is to create an amalgamation of marketing and advertising to generate affective, customized and result oriented PR solutions.

“In today’s world having a strong digital presence is imperative to a company’s success.”

With information being accessed from all avenues,it is critical to add value to that information. We help formulate the public image of our clients. A company’s key success originates from a strong synergy among its ideals and its representatives. The depth of a company’s reach is directly influenced by its presence in the media. Through PR we work towards building a holistic image that is both reliable and relatable. Harnessing an international brand identity is a goal every enterprise should strive towards. Absolute helps you get there!


With Dubai having established itself as a hub of trading activity, there is a need for customized PR solutions to expand the customer reach. Successful PR coincides a company’s interests with that of its stakeholders. It is important to set short and long term plans that sync a company’s PR strategy with their over all goals.

Public Relations is important to both small and large scale enterprises.

At Absolute, we ensure that your product or service gets the exposure it needs. Understanding the consumer’s response and the company’s propensity supply to does this. Customizing strategy is our forte. We have spent a significant amount of time understanding the media and its various facets. Choosing which is right for you becomes our primary goal. All enterprises need to establish a brand image. One of the main functions of PR is branding. No mater how niche a product or a service may be its target audience needs to be made aware of it’s existence. In most cases consumers look for reliability when choosing to invest in a product, effective PR helps assure consumers of a product’s reliability. Retaining customers can only be done if they feel affiliated to company’s brand.


The relationship between customers and clients depends vastly on trust. We work towards cementing that relationship by building a line of proactive communication. Our strategy combines creativity and knowledge to achieve our goals.

Public Relations help ideate public perception and consciousness.

The World Assembly of Public Relations Associations defined the field as “The art and social science of analysing trends, predicting their consequences, counselling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest.”


Public relations aren’t just limited to communications. It is often advocating an idea. In today’s world businesses are often gauged on their brand value. A company’s brand value is determined by how well it is perceived. PR helps design this brand.


Absolute is a Public Relations powerhouse that garners it’s energy by synthesizing the media and the client. We work within designated budgets to produce high calibre events and create communications campaigns that allow companies in various stages of development. Our primary objective is to raise the bar when it comes to brand image and industry influence. We create a synergy of new and traditional media, innovation methodology, marketing, and communications strategies.

PR professionals don many hats. They become storytellers, advocates, and even salesmen.

With the media having access to all kinds of information the PR agents work towards regulating information. This is done through:
Press Releases

Pitch writing


Social Media Marketing

Networking Events

Market Research

Crisis Strategy

The content we create is generated towards the right avenue. We customize each strategy to fit the needs of an individual client. Our strength lies in tailor made solutions that focus equally on quality and quantity.

A good PR strategy depends on:

  • Understanding the industry
  • Knowing the context
  • Acknowledging the competition
  • Relating to the customers and their interests

How is PR different from Advertising?

Advertising is a paid media. PR generates publicity by crating an interest in the product or service without directly marketing it. It associates publicity by creating awareness regarding a company’s brand. PR works on a more narrow and hyper focused discipline. It aims to garner interest for a longer period of time by generating content. The basis of PR includes using intermediaries to communicate with your audience and influence them.


Public Relations has been employed by various fields over the years. Every enterprise should include PR in their corporate structure.


The Absolute team comprises of members that come from various disciplines. Each member utilizes their unique experience to perfect the ideologies of this industry. While each of our members has their responsibilities and tasks cut out for them, we work together as a unit to help you achieve your goals. The team is equipped with operational agility, proficiency in the grammar of business, a strong command over different languages and a sense of ethics that is the backbone of any industry. The team as a whole becomes an instant asset to any enterprise it associates with.

Why is branding important?

Digital rupture has influenced the start up culture in many ways. Dubai has entered the game of independent niche businesses in a big way. These businesses garner revenue through customer acquisition and retainers. PR improves a company’s outreach in this regard.

PR and Dubai

With the development of the Dubai Media city in the year the GCC has consciously invested in expanding communications solutions. It has become a hub for the media industry. This shows the need for providing strategies that cater to this demand.

The Personal touch

PR is much more personal in nature. The term itself encompasses the formation of a relationship. At Absolute, we build that relationship between the company and the customer and nurture it. Each client becomes a member of the Absolute family and we strive towards maintaining that relationship.