Challenges/Brief: RSG International is a trusted name in the Real Estate, Property Development and Hospitality Sector. With a mission to become one of the finest property developers in the UAE offering high quality service, RSG looked forward to creating a brand awareness in their industry amongst investors and target audience.
Solution/Approach: To create brand awareness for RSG, a robust PR approach was suggested with News Management, Leadership News and Event Media Relations. This was suggested to keep the RSG name on top of the list as well as bring focus on the projects and high-quality work delivered by the group.
Results: The PR approach brought focus on RSG International Group and the projects developed and planned in the UAE market. Leadership articles by the spokesperson informed and educated the readers on industry trends and more.