MGD Lifestyle

Client Name: MGD Lifestyle

MGD Lifestyle Jewellery is a division of the Malabar gold and Diamond Group targeted to the young urban woman between ages 20yrs to 30 yrs.

  • Treasures of Eid
  • Lets Shine
  • iDream

Challenges/Brief: MGD lifestyle jewelry is a new brand and hence the need of the hour was to create brand awareness as much as possible in the digital space so that the TG can identify and relate to its content and eventually drive sales. This is the first time MGD Lifestyle Jewelry has done something in the social media space. The client required us to include a product element in all of the social media posts since it is a new brand. So all our creatives and campaign had to be designed keeping in mind this requirement. Secondly, the creatives have to be localized and customized for each region. E.g GCC/Malaysia/Singapore.

Solution/Approach: To create brand awareness for MGD Lifestyle Jewelry, a robust Social Media approach was suggested with the first campaign going live wishing Eid Mubarak. The timing was right to kick start MGD lifestyle page with this auspicious festival. The next campaign was #Letsshine, highlighting the importance of one to shine and stand out from the rest. This was smartly executed via product images and inspiring quotes and copy. Similarly, the next campaign was #idream, highlighting the importance of never stop dreaming and to chase one’s dreams.

Results: At the end of the first campaign, we saw a spike in the number of followers and likes on Instagram, Facebook and Twitter which is a good sign and means that people are taking notice of the brand gradually but surely.

Challenges/Brief: MGD lifestyle jewelry is a new brand and hence the need of the hour was to create brand awareness as much as possible in the digital space so that the TG can identify and relate to its content and eventually drive sales. This is the first time MGD Lifestyle Jewelry has done something in the social media space. The client required us to include a product element in all of the social media posts since it is a new brand. So all our creatives and campaign had to be designed keeping in mind this requirement. Secondly, the creatives have to be localized and customized for each region. E.g GCC/Malaysia/Singapore.

Solution/Approach: To create brand awareness for MGD Lifestyle Jewelry, a robust Social Media approach was suggested with the first campaign going live wishing Eid Mubarak. The timing was right to kick start MGD lifestyle page with this auspicious festival. The next campaign was #Letsshine, highlighting the importance of one to shine and stand out from the rest. This was smartly executed via product images and inspiring quotes and copy. Similarly, the next campaign was #idream, highlighting the importance of never stop dreaming and to chase one’s dreams.

Results: At the end of the first campaign, we saw a spike in the number of followers and likes on Instagram, Facebook and Twitter which is a good sign and means that people are taking notice of the brand gradually but surely.

Challenges/Brief: MGD lifestyle jewelry is a new brand and hence the need of the hour was to create brand awareness as much as possible in the digital space so that the TG can identify and relate to its content and eventually drive sales. This is the first time MGD Lifestyle Jewelry has done something in the social media space. The client required us to include a product element in all of the social media posts since it is a new brand. So all our creatives and campaign had to be designed keeping in mind this requirement. Secondly, the creatives have to be localized and customized for each region. E.g GCC/Malaysia/Singapore.

Solution/Approach: To create brand awareness for MGD Lifestyle Jewelry, a robust Social Media approach was suggested with the first campaign going live wishing Eid Mubarak. The timing was right to kick start MGD lifestyle page with this auspicious festival. The next campaign was #Letsshine, highlighting the importance of one to shine and stand out from the rest. This was smartly executed via product images and inspiring quotes and copy. Similarly, the next campaign was #idream, highlighting the importance of never stop dreaming and to chase one’s dreams.

Results: At the end of the first campaign, we saw a spike in the number of followers and likes on Instagram, Facebook and Twitter which is a good sign and means that people are taking notice of the brand gradually but surely.