Challenges/Brief: A boutique law firm in UAE – Just Legal faced challenge in creating a brand awareness in the UAE. The partners wanted to spread the know-hows of their services, form a brand image, create awareness of their firm as well as educate the expats on importance of Wills in this country.
Solution/Approach: An indirect approach of news story participation as well as leadership/opinion articles was suggested to overcome all the challenges.
Results: With insights from the Just Legal Partners, strong B2C content was created in such a way that it educated the target audience as well as formed a brand identity in the UAE. With every published article, the incoming queries increased that generated leads for Just Legal.