Challenges/Brief: GIIS International is a trusted name in the education sector globally. With a campus in Abu Dhabi already, GIIS was set foot in Dubai with a new state of the art campus. ACG was responsible to amplify the brand, its curriculum and new campus with the final objective of increasing registrations and enquiries. With many new schools entering the Dubai education scene around the same time, it was important to create a brand image to stand out from the clutter.
Solution/Approach: With focus efforts on increasing brand awareness and registrations for the new campus in Dubai, a robust PR approach was suggested with News Management, Leadership News and Event Media Relations. This was suggested with an aim to increase visibility for GIIS brand in Dubai as well as promote first of its kind high-quality Hybrid education curriculum offered by the school.
Results: The PR strategy helped gain maximum mileage for the new school across the media and most importantly around the right time. Leadership articles by the spokesperson informed and educated the readers on industry trends and more. News articles showcased the new school and its accolades. Interviews and media event relations helped reach the target audience very affectively and in the process, spike the admission enquiries and registrations.