Garden City British School

Garden City British School is a British curriculum school based in Al Ain.

  • Admissions

Challenges and objectives
Al Ain is one of the smallest cities in United Arab Emirates. One the key objectives was to first establish the digital presence of the school and to fill up the empty seats in the classrooms from pre-school to mid school.

Solution
First Absolute Digital created an elementary level digital presence of the school based on their short term objectives.

Then the team created storyboard based campaigns focusing on targeting parents of kids from different age group for different school years. The idea was to use creative and engaging visuals and messaging strategy based on the physiographic of a parent, prompting them to visit the school to see the facilities and campus and converting them to admissions.