Client Name: Al Muqaram Auto Parts
Campaign – Dial A Battery – Hop in and Buckle up
Most road awareness campaigns are aimed at adults, but the truth is that by the time they are old enough to drive, they have already imbibed certain habits by noticing those around them. Additionally, while there is much ado about the driver’s safety, the passengers’ safety come a close second. With most laws directed at the driver, it is very common for people to take the safety of the others in the car for granted. Hop in and Buckle up was an awareness campaign to make children aware of what is good driving behavior as well as the importance of their safety on the road. These kids then influence their peers, parents and family members on the road safety. The campaign was supported by the Roads and Transport Authority (RTA).