Client Name: Compass Financials
CSR Event – Iftaar Party
Challenges/Brief: Compass Financials wanted ACG to organize an Iftaar event during the holy month of Ramadan.
Solution/Approach: ACG proposed a different route, a CSR activation route where Compass Financials would combine elements of their clients, principles, and partners as well as kids from Senses Dubai to generate the right messaging.
Results: 20 kids with extreme learning disabilities from Senses Dubai were invited to the Iftaar event along with the clients, partners and principles. The event included entertainment and engagement with the kids and also managed to raise a spontaneous Charity Drive for the children amongst the investors. This enabled a strong relation with the clients and vendors showcasing Compass Financials’ social engagement commitments.