BenQ Middle East

Client Name: BenQ Middle East

BenQ Corporation – a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education.

Set apart by the unique philosophy of “Because it matters”, BenQ is committed to empower people today to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions.

  • Engagements
  • Event Media Relations
  • News
  • Product Placements

Challenges/Brief: Connect and engage with it target audiences, launch its latest products in the UAE, execute event media relation by inviting the right target media.

Solution/Approach: Each category of BenQ product was approached differently to the media. BenQ as a brand was spoken about, as a product with the media and highlighting the consumer activation on media platforms helped to get the right media tactic.

Results: BenQ event turnout with right target media, consistent BenQ product reviews and engagements and BenQ as a brand leader appearing in news section.

Challenges/Brief: Connect and engage with it target audiences, launch its latest products in the UAE, execute event media relation by inviting the right target media.

Solution/Approach: Each category of BenQ product was approached differently to the media. BenQ as a brand was spoken about, as a product with the media and highlighting the consumer activation on media platforms helped to get the right media tactic.

Results: BenQ event turnout with right target media, consistent BenQ product reviews and engagements and BenQ as a brand leader appearing in news section.

Challenges/Brief: Connect and engage with it target audiences, launch its latest products in the UAE, execute event media relation by inviting the right target media.

Solution/Approach: Each category of BenQ product was approached differently to the media. BenQ as a brand was spoken about, as a product with the media and highlighting the consumer activation on media platforms helped to get the right media tactic.

Results: BenQ event turnout with right target media, consistent BenQ product reviews and engagements and BenQ as a brand leader appearing in news section.

Challenges/Brief: Connect and engage with it target audiences, launch its latest products in the UAE, execute event media relation by inviting the right target media.

Solution/Approach: Each category of BenQ product was approached differently to the media. BenQ as a brand was spoken about, as a product with the media and highlighting the consumer activation on media platforms helped to get the right media tactic.

Results: BenQ event turnout with right target media, consistent BenQ product reviews and engagements and BenQ as a brand leader appearing in news section.