Apart from reinforcing a positive image, we also work towards dissipating any negative coverage that the company or its products might have attracted during a crisis. This would also aid your business in garnering credibility across various markets assisting the company in securing sponsors.
The media coverage lets you engage with different stakeholders be it existing customers, potential clients, or any possible investors. This boost in credibility can make your organization an attractive prospect.
For smaller businesses we identify the media outlet where the company’s ideal customers gather. Being featured in publications that your targeted customers read, watch or listen to builds more confidence in your products. Not only does this coverage create awareness of your brand, it would also convey aspects of your business that you can’t always convey as easily.
Another way to think about it is in comparison with an advertisement. Any information of your business becomes more credible when someone else talks about it rather than you talking about your business.
However one other aspect of positive media coverage that helps your business grow is leveraging the attention you received to strengthen its effects. This oft forgotten aspect can be used to attract more to the pre-existing customer base. As the information of the media coverage is spread to your existing customers, it acts as positive reinforcement thus making them spread the word about your brand.