Influencer marketing focuses on using individuals to market a brand to a larger customer base. These influencers spread the word about your brand to the target audience through their social media channels. It is a recent trend that has picked up with the rising power of social media platforms. Influencer marketing is a type of marketing which uses key individuals with a dedicated audience to spread the word about any brand or company. People see them as authentic and genuine sources of information. This form of marketing is becoming quite famous among small and medium scale companies. Instead of focusing on high paying advertisements, organizations choose to hire influencers who can spread the word about their products.