Exhibitions are a great marketing tool. They are organized by companies in a particular industry to exhibit their products and services. They are also a platform to meet with industry partners and stakeholders, study the competition, and examine recent market trends. Thus, these events can help in scoping out new opportunities. Exhibitions can be open to all or only to the stakeholders depending on the nature of the exhibition. An invitation to the press can help in ensuring a wider exposure.
With technological advancements, exhibits can be made available to a wider audience using digital media. They are held throughout the year across industries and attract participants from around the world. Some Exhibitions have gained immense popularity with people blocking their calendars to be a part of it. With the sheer number of exhibitions taking place, there is a need for these to be marketed excessively for it to be a success.