Conversation

  • Social media and PR: friends or foes?


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    Written By: Victor King

    Social media and PR: friends or foes?   Social media and PR are yet to completely define their equation and the view from both camps do not point to an easy solution. On the one hand, many see it as complementing channels that aid one another in reaching out to the masses. On the other

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  • Using CSR to improve brand image


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    Written By: Victor King

    Using CSR to improve brand image   There was a time when Say’s Law would have us believe that you only needed to produce to sell. Then, as times changed, we realized that to sell, a promotion was necessary to the marketing mix. With the information and choice-rich consumers of today, firms are fast realizing

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  • Superfans and influencers, new kids on the block.


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    Written By: Victor King

    Superfans and influencers, new kids on the block.   We are in an age where being a celebrity is an occupation in itself with technological tools proving to be viable platforms for people to amass a substantial audience. Whether you are a three-year-old fashion star or a seasoned artist, everyone is using social media platforms

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  • Storyframes before wireframes


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    Written By: Victor King

    Storyframes before wireframes   What if you started your designs in the text editor? A well-crafted interface is like reading a great story. As designers, why are we not incorporating screenwriting techniques more often into our process?   As designers, our minds are wired to be creative and we have a distinct way of approaching our

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  • Getting to know the internet hater culture


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    Written By: Victor King

    Getting to know the internet hater culture   You may have heard of a particular group of people who take to the now 280-word format to berate a brand, person or event. Interestingly, they are called trolls which is ironic as trolls were cave-dwelling creatures who were very happy minding their own business. But, these

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  • Strategic Communications


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    Written By: Victor King

    STRATEGIES ARE A GAME-CHANGER IN COMMUNICATIONS   Sun Tzu would have made very successful communication professional, but the war ground held more allure for him. He famously said that tactics without strategy are the noise before the defeat. A statement that every communications expert knows to be an unfailing truth. They are the ultimate kingmakers

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  • Content is King


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    Written By: Victor King

    Public relations has always been about the strategic use of communication and with its modes, purposes and audience constantly evolving, the role of PR is also simultaneously changing to include more elements. The content is the mainframe of a PR campaign as it contains the essential message, information to be communicated by the firm to

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  • Should we call time of death on the traditional release?


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    Written By: Victor King

    There is no doubt that the way we get our news has changed, with push notifications for breaking news to e-papers for your daily dose of current affairs. The way the media gets its news has also changed and in this dynamic environment of shorter, crisper stories, hanging by the tenterhooks is the faithful press

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  • The importance of reputation management


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    Written By: Victor King

    The digital age has been an age of disruption, of unlearning and of constant evolution. The boundaries between professions are blurring as we become more connected and intertwined. The effect is the most pronounced in the PR world. Already unrestricted by a clear definition, the PR professionals are taking on more varied roles as they

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  • Fake News


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    Written By: Victor King

    Fake news, a menace for the PR world. Everyone has an opinion on the media, from Noam Chomsky to your local tea vendor. Entertaining and informing us, the media and the way it conducts its news has often been under the scanner. From misrepresentation of facts to outright slander, it has been accused of many

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