Conversation

  • Why you should listen to the GenZ


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    Written By: Victor King

    Why you should listen to the GenZ Our markets are changing at the speed of light, with new demographics and innovations disrupting the continuum. The Generation Z is a prime example of the untapped potential of the market. The generation, famously associated with angst and questionable fashion choices, has become an important demographic in itself.

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  • Leadership styles decoded


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    Written By: Victor King

    Leadership styles decoded Leaders are famous without titles, they could be the Founder of the company to the floor manager in the factory. An essential part of the organization, they come at all levels of the management hierarchy. A leadership style is a uniquely personal choice that stems from the individual’s characteristics and often sets

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  • Who do you communicate with?


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    Written By: Victor King

    Who do you communicate with? A fundamental concept that emerged as early as 1949 in communication was the Shanon and Weaver model. It stipulated that a communication model had only three components- sender, channel, and receiver. Since then, many theorists have come up with models with their own flow. The most popular communication flow has

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  • Humanizing the Brand


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    Written By: Victor King

    Does your brand pass the Jung and Myer test? There was a time when brands were aspirational and were marketed with the product as the central focus. However, as we move towards an information-rich market, brands are trying to create a more intimate relationship with its target audience. They are looking for ways to engage

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  • Social media and PR: friends or foes?


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    Written By: Victor King

    Social media and PR: friends or foes?   Social media and PR are yet to completely define their equation and the view from both camps do not point to an easy solution. On the one hand, many see it as complementing channels that aid one another in reaching out to the masses. On the other

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  • Using CSR to improve brand image


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    Written By: Victor King

    Using CSR to improve brand image   There was a time when Say’s Law would have us believe that you only needed to produce to sell. Then, as times changed, we realized that to sell, a promotion was necessary to the marketing mix. With the information and choice-rich consumers of today, firms are fast realizing

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  • Superfans and influencers, new kids on the block.


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    Written By: Victor King

    Superfans and influencers, new kids on the block.   We are in an age where being a celebrity is an occupation in itself with technological tools proving to be viable platforms for people to amass a substantial audience. Whether you are a three-year-old fashion star or a seasoned artist, everyone is using social media platforms

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