Conversation

  • Should we call time of death on the traditional release?



    Written By: Victor King

    There is no doubt that the way we get our news has changed, with push notifications for breaking news to e-papers for your daily dose of current affairs. The way the media gets its news has also changed and in this dynamic environment of shorter, crisper stories, hanging by the tenterhooks is the faithful press

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  • The importance of reputation management



    Written By: Victor King

    The digital age has been an age of disruption, of unlearning and of constant evolution. The boundaries between professions are blurring as we become more connected and intertwined. The effect is the most pronounced in the PR world. Already unrestricted by a clear definition, the PR professionals are taking on more varied roles as they

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  • Fake News



    Written By: Victor King

    Fake news, a menace for the PR world. Everyone has an opinion on the media, from Noam Chomsky to your local tea vendor. Entertaining and informing us, the media and the way it conducts its news has often been under the scanner. From misrepresentation of facts to outright slander, it has been accused of many

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