All of these are unique mechanisms that convey information or garner feedback. Our content strategies formulate the information and customize it based on where the information is going and how it will be used.
Our content strategy in simple terms is a documented plan that identifies the content that has been created, keeping in mind the target audience and the medium of publishing.
At Absolute, we firmly believe in providing a strong and efficient content. We factor the following in making a content plan:
We align the client’s vision and ideas with content that we create and curate for them. From social media campaigns to press releases, we devise content strategies for our clients that perfectly bridge the gap between them and the audience they wish to target. Skilfully crafted blog posts, by-lined articles, videos, images, and more can help the organization attract, engage, and inform those all-important audiences.
We at Absolute are not hesitant in making changes in our content strategy. Our flexibility is our forte. Our main goal is to help you achieve yours through custom made strategies that created after understanding what exactly your needs are. For companies new to content marketing, we sometimes start small, with a first step as simple as the use of PR placements in a direct-marketing campaign. An executive speech can be adapted into a blog post or series, and a by-lined article can become a slide share presentation, for example.
A comprehensive content marketing program is informed by both business goals and the needs of prospective customers.
Our process typically begins by helping clients think through their goals, resources, and internal capabilities. Then we study the people we want to reach, not just as customers or prospects, but also as individuals with specific needs, problems, influences, and reactions to their environment. The final step is the development of an on-going plan to create the most relevant and shareable material and maximize its use by customers and prospects.