Category: Blogs

Why you should listen to the GenZ

Why you should listen to the GenZ Our markets are changing at the speed of light, with new demographics and innovations disrupting the continuum. The Generation Z is a...

Eid and its cultural influence on social media and public relations

Blogs

Eid and its cultural influence on social media and public relations To say that public relations have changed would be a gross understatement, no word in the English language...

Leadership styles decoded

Blogs

Leadership styles decoded Leaders are famous without titles, they could be the Founder of the company to the floor manager in the factory. An essential part of the organization,...

Who do you communicate with?

Who do you communicate with? A fundamental concept that emerged as early as 1949 in communication was the Shanon and Weaver model. It stipulated that a communication model had...

Humanizing the Brand

Does your brand pass the Jung and Myer test? There was a time when brands were aspirational and were marketed with the product as the central focus. However, as...

Using data to create brands

Using data to create brands   Data has come a long way from being humble servants of quantitative information and numeric predictions. It will not be wrong to say...

Visual storytelling: A game changer for brands

Visual storytelling: A game changer for brands   At the turn of every generation, we see the marketing framework undergo an upheaval. The paradigm change often follows from technological...

Social media and PR: friends or foes?

Social media and PR: friends or foes?   Social media and PR are yet to completely define their equation and the view from both camps do not point to...

Using CSR to improve brand image

Using CSR to improve brand image   There was a time when Say’s Law would have us believe that you only needed to produce to sell. Then, as times...

Superfans and influencers, new kids on the block.

Superfans and influencers, new kids on the block.   We are in an age where being a celebrity is an occupation in itself with technological tools proving to be...