Blogs have emerged as dominant sources of information for buyers and users and can be used to establish a relationship with your customer base. Using blogs to promote a product or service essentially is a form of influencer marketing where we leverage the existing audience of the blogger to introduce our product. In the age of digital disruption, celebrity bloggers often exert more influence than other channels of communication.
We ensure that the blogger we choose fulfils the three basic criterias- relevance, passion and credibility. It is not enough to match the blogger to the product but it must be a perfect fit for what the company and its product stands for. In a nutshell, one must echo the other in values, quality and tone. The right blogger can translate into greater engagement and awareness with your audience as they are seen as independent and impartial entities. In addition to that, their readers are loyal followers who are more likely to believe the blog over official communication. Celebrity bloggers already know the pulse of their audience and hence create content guaranteed to give your product a wide viewership.