Absolute Alive

Organizing an event can be an exciting yet grueling task. Almost all companies host events to promote causes that they are passionate about and these projects can be oriented around a targeted or universal audience. Events can be organized to promote specific ideas or projects that a company sponsors. They can range from exhibitions, brand activation events, conferences, road shows, partner meets, product launches, galas & awards shows, or annual and festive events.

The process of planning and coordinating an event is referred to as event planning. Event planning includes budgeting, scheduling, site selection, acquiring necessary permits, arranging decor, event security, catering, coordinating transportation and parking, and coordinating with third party vendors.

Absolute Alive enables live communications and strategies by conceptualising an event that brings life to your brand. Our strategies enforce the importance of personal interaction in terms of feedback and motivation.

Event management is a means of communication. Companies use this tool in the form of promotional events. These events are a way to communicate with existing as well as potential customers. These advertising-focused events are organized as press conferences, promotional events, or product launches.

 

Event managers may also use traditional news media to target their audience. The idea is to generate media coverage, which will reach a wider audience. Either inviting the audience to the event or ensuring coverage from the event reaches the target audience does this.

 

Customized events are a sure-fire way of ensuring to garner interest in a company. It helps in testing perceptions and designing new trends. The response at these, events also helps companies redefine their approach when it comes to Public Relations.

At Absolute Alive, we cater to all your event centred needs by:

  1. Developing PR Strategies: Organizing a communications strategy that delivers the key idea of your event to the target audience is essential to the fruition of any event. It involves delegating deadlines and responsibilities to ensure that all deliverables are taken care of, and this is achieved by defining the media outreach, social media marketing, email marketing, and digital updates.
  2. Ensuring the right message goes through the right channel: With social media outlets growing day by day, it is important to know which channel works for what purpose. Portals like LinkedIn, Twitter, and Facebook are an excellent way to spread your message to a wider reach of digital consumers. By creating a following for an event on these platforms, we help to create a buzz around the event. We create cohesive content for each of these platforms by understanding both past and current trends of promotion. Posting multi-media content like pictures and videos encourages consumers to “like” your company’s page, which results in a larger following and expands your digital presence. Our strategies ensure that your event stands out.
  3. Scheduling a plan of action: The success of any event depends heavily upon favorable scheduling. Regular status reports and a post-event briefing can help you track your efforts and understand what worked and what didn’t. IT helps in creating customized event strategies that allow smoother operations. Successful events are not the kinds that go off without a hiccup but the ones where the hiccups are handled without disruption. We cater to all event related needs, from helping you pick and book a venue to tracking post-event coverage.
  4. Planning the exposure: Understanding what type of press to engage is the backbone to promoting any event. Inviting the right press to attend and cover the event can help form long-term positive perceptions. We ensure that there is a comparable coverage from local, business and vertical media outlets. In-house coverage i.e. photography and videography can be used as promotional material for future events

How events can benefit your business:

  • A successful event helps generate a buzz regarding your company’s presence in the market. It also helps you in being recognized as an established brand with a reputation that the media favours.
  • A positive brand image helps your business grow. A sustainable brand worth is important for any business. The prime purpose of such events is to track how stakeholders respond to your presence. This feedback helps you plan for the future.
  • An established brand has no difficulty in bringing in new customers and retaining the existing ones. Your consumers will be less hesitant to try a new product or service if they are aware of and relate to your brand.
  • Frequent stakeholder events show your stakeholders that you as a company value their feedback. An active media presence also gives consumers confidence in your brand.